Small business owners ask “Do I really need a website”. With more and more people searching online for things they want! Solutions to their problems, to compare prices, or just to get some information about a store, restaurant or business before they purchase from them.
If you don’t have a website, potential customers will go to your competitors who do. 7 reasons why you need a website, once you have read through them you will think of a gazillion more reasons why you need a website right now!!!
7 Reasons why you need a Website!
- Competitive Edge!
- Increase Business Hours
- Product & Service Awareness
- I already have a Facebook page?
- Customer Service Improvement
- Gain Trust & Credibility
- Business Email
What if your customers (or suppliers) can’t find you online, they will find your competitors! More and more companies making a web presence. Your company will be more likely to lose business to your competitor because you fail to represent yourself (properly) on the internet. It is important that your website looks good on all devices, is easy to navigate and has enough information about your brand, products and services.
Business website is the first thing a potential customer sees, an ugly or incomplete website will have the potential customer with an unnecessary bad image of your company. People often choose to do business with an inferior company just because their website looked better or answered their questions. Don’t let that happen to you!
Customers typically start their buying journey with research and recommendations from friends, family and social network connections. Studies show that once a consumer has an idea of what they need or want, they start researching. 72 percent of them go online to find what they are looking for. So if you’re not staying competitive with your competition, you’re giving shoppers a reason to buy from another company. How many times have you searched for something online ?
Increase your business hours
Not only will your website be there 24 hours a day, 365 days a year with the possibility of reaching millions of people every day, but it will make it possible for your customers to contact you outside of your normal business hours. Your website, hosted and designed by Laseroo, is still working for you while you are relaxing or fast asleep..
Another benefit of having a website for a small business is to be where your customers are. There’s a reason so many companies invest in a website: 90% of people go online to find a local business. Believe it or not, there are 3.5 billion searches on Google per day, and at this very moment, there is someone in your area online and searching for your exact service. Guess who’s getting their business? Not you.
Do customers know what you offer?
Websites makes it easy for customers to learn more about your business at their own pace. A customer that buys product “A” from you often doesn’t know that you also sell Product “B” or Service “C”. Through your website you can tell your customers (and potential customers) more about your products and services without them having to phone you or take the time to meet with you in person.
Not Having a Websites makes consumers trust you less. In fact, in 2018, 75 percent of people admit to making judgments on a company’s credibility based whether they have a website or not. People are more likely to do business with a company they trust, and a website is the first place they go to check for credentials, reviews, and awards. Beware, though—if you have a bad website design, it won’t help you at all. You have 10 seconds to leave an impression on website visitors and tell them what they want to get information on or they’ll get out of your website and go to the next web page.
Having a business website is your number one marketing asset because we live in a digital age. South Africans spend on average 23.6 hours online per week and are on their mobile devices for up to five hours per day. By now, consumers expect companies to have an online presence (including a website) and will consider a company that DOESN’T have one as less professional.
I have a Facebook page
“I don’t need a website, I’m on Facebook”. (We’ve heard that a few times lately) So, you think you don’t need a website because you’re on Facebook. Great, so is every other business in South Africa and the world for that matter. You need a website even if you have a Facebook page. And guess what? It’s getting harder for businesses to connect with users on the platform.
Yes you need a social media presence to square the circle, but generally, people don’t buy directly from Facebook pages. It’s not that it doesn’t work, Within a week of the last Facebook algorithm update, organic reach plummeted lower than it was already. Another bummer? In 2018, people spent 50 million fewer hours on Facebook than they did in 2017.
While social media can help your business grow, don’t bank on using it as your sole marketing channel, especially in the future. More often than not social media platforms are a war zone for critics with too much time on their hands.
Customer service improvement.
Do you spend a lot of time on the phone answering customer queries for information on a product or service you offer? Do you keep answering the same questions and sending out the same material? Spending a lot of time on the phone with customer support?
Reduce long distance phone bills, postage costs, printing costs and labor costs (and frees you up to spend more time on your business) by having that information on your website.
Your website can also take orders while you sleep as people can place orders on a website at any time, day or night. You would be surprised how many extra sales you could have by developing an on-line brochure or virtual store. Website lets you publish support information with up to the minute accuracy. Some companies only offer support through their website.
Gain trust and credibility.
A business website can help you to establish a credible, professional image, instilling a level of trust with your customer and their purchasing confidence will follow suit. Your website can (and should) reflect the spirit and vision of you and your company. The Internet also offers the opportunity for a small-business to portray itself as a big business. (Or, for a big business, to fall flat by having a website that poorly represents its true stature.) How do you want your business be perceived on the web?
Professional Business email address.
Having a business email will boost your credibility even more. I know, that this can be done with other methods, but it’s usually related to having register a domain for website.
An important aspect of a business, that many people neglect. The reason is they don’t believe this playing any role when doing business. I can assure you, that it is important. Why? It looks unprofessional if you use a generic free email account like for example Gmail, yahoo or Aol.
This is a reason that you might not close the deal of maybe your store isn’t selling as much it could. Clients might think you are not the real deal. Plus Clients will remember your email easier.