What is a SSL Certificate exactly? Let’s say you visit a website and you receive a notification warning “Not Secure!”, would you continue shopping there? Probably not, and you’re not alone… Eighty two (82) percent of your peers would also hit the “Close” button…

Consumers are demanding more protection from brands, due to recent high-profile hacks and data breaches. If your customers don’t feel safe, they won’t want to do business with you… But how do you protect your customers and gain their trust? With a SSL Certificate!

SSL means that an encrypted (scrambled/ secure) link is created between your computer(device) and the service provider (webpage). The secure link between the two computers is called an SSL- Secure Socket Layer.

If you’re concerned about your site’s protection, check to see if your site’s URL starts with: http:// or https://… The “s” means you are Secure.

Once you install a SSL certificate, usually a small lock icon, will be displayed on customers browsers, next to the URL, in their search bar. It can also be a “thumbs-up” icon or a green search bar. This is a reassuring sign that a company’s security is in place and their customers are safe.

In the past, you only needed SSL if your business accepted credit cards or other sensitive information. These days it’s necessary if you accept any information at all, even email addresses.

Google Chrome now alerts visitors that your site is not secure. Having an SSL is even a factor in Google’s search ranking algorithm. Which means site’s with SSL will also take priority among search results.

Google Chrome browser showing Your connection is not private error due to an SSL issue — This warning appears in Google Chrome when a website’s SSL certificate is missing, expired, or misconfigured.

At Laseroo, we believe security shouldn’t be a luxury don’t wait until its too late! It’s good for customers, it’s good for growth.

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Frequently asked Questions

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Why do websites need SSL?

SSL certificates encrypt communication between your website and visitors, helping to protect passwords, credit card details, and personal information from being intercepted.

Does SSL affect SEO?

Yes. Search engines like Google prioritize secure websites using HTTPS, which means having an SSL certificate can give you a ranking boost.

Is SSL only for online stores?

Any website that collects information—such as login forms, contact pages, or subscriptions—should have SSL to ensure data is secure.

Will visitors see a difference?

Yes. Visitors will notice a padlock icon in the browser and “https://” in your URL, which builds trust and reassures them your site is secure.

Do SSL certificates expire?

They do. SSL certificates typically last 3month to 1 year (some up to 2), and must be renewed before they expire to avoid warnings or loss of secure status.

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